Omygod, I have to go back to work on Tuesday. It's been too long. I haven't gotten out of bed before 9 am in a long long time. Tuesday morning is going to be a little unpleasant.
We had a small Festivus shindig on Friday. The Feats of Strength were abandoned, and I was glad, because I really didn't want to see a bunch of late 20 to early 30 year old dudes wrestling in my living room. The Airing of Grievances were too late in the evening for me, and I was already nodding off. Or not speaking well. Or both. But it was fun, and I am so glad everyone came. Trey brought me a whole six pack of the New Belgium Brewery's 2 Below, which was really quite tasty. It was my first beer of the night, and I dug it a lot. I had tried to pick up some more Nutcracker Ale, but the store down the street was out, and the deadline for hiding the dishes was looming, so I thought I was out of luck. BeerAdvocate classifies 2 Below as an ESB, or Extra Special/Strong Bitter, which just means that it is a little more aggressive than your average beer in terms of hops and alcohol content, but nothing overpowering. It is really not bitter at all, but balanced between hops and malts. I drank it right out of the bottle, like a classy broad, so I didn't really look at color or head, but it is a basic copper colored ale, and it was quite quite tasty.
Mel & Nate (Melanie & Nathan? Sorry, I have an obsession with nicknames, because my name is nickname-averse...) brought me a bottle of this. Delirium Tremens. I cracked it open and immediately drank it all. (Except that little bit the Husband snagged.) Yummers. It is a Belgian Pale Ale, with 8.5% alcohol content. Whoo, but it didn't taste as strong as you would think. But I should have had more food at the party, this is for certain. I had to pour it into a pilsner glass, since that is what I had handy, and I had to share. The beer is straw-colored, almost golden, and the flavor is smooth, almost fruity. I thought that the mouthfeel was extremely light, but the Husband, who had been drinking Bud Light, called it a "thick beer." The head on this was super fluffy, and I caught some crap for bad pouring. Deserved, I am sure, but it had one heck of a head!
Nate/Nathan brought something dark and fierce and reminiscent of motor oil, from the Great Divide Brewing Co. I stole a sip and it was delish. Ah, here it is : Yeti Imperial Stout. I've seen their stuff pop up in KC stores lately, so I guess that will be my beer next adventure.
PLEASE be careful tonight, if you are headed out. It's amateur hour out there, so take cabs, be safe, and I hope that you greet 2007 with a tall glass of water and some quality time on the couch.
Sunday, December 31, 2006
Omygod, I have to go back to work on Tuesday. It's been too long. I haven't gotten out of bed before 9 am in a long long time. Tuesday morning is going to be a little unpleasant.
Thursday, December 21, 2006
I'm bringing out the aluminum pole, preparing my list for the Airing of Grievances, and strength training for the Feats of Strength. Festivus is among us. Our celebration will be Friday, December 29th. It will be awesome. And there will be festive beer, like the Nutcracker Ale I bought last night. It is delicious. Mostly a warm, caramel tinged amber ale, this version gives a little sense of the season with pine, and maybe even citrusy twangs. The head on this beer is decent (thick & frothy) if you are lucky enough to find it on tap, but out of the bottle it tends to be weak and light. That's ok, if you never pour it OUT of the bottle, you kind of miss that part anyway!
Monday, December 18, 2006
I'm geeking out to The Pixies and The Flaming Lips. How you doin'?
Seeing my brother for an hour this weekend made me realize how much I miss the punk. I hate that half of my family lives 2,000 + miles away. We didn't even get to have that beer. No beverages, no conversation, no time. I wish I had more frequent flier flights. I'd be up there far more often. Far too often, I am sure. Holidays are making me very sappy. I rocked out with John Denver & the Muppets while making grandma's fudge recipe this weekend. And drinking a lovely thick porter. Hell to the yes, that's me. Shut up.
I think that this is cool.
I ordered this for the husband at the last minute.
Who else wants to go do this?
I am going to be here in one year.
I got these fancy chocolates today, and I'd prefer to look at them than eat them.
Anyone else noticed that holiday sweaters are everywhere?
Monday, December 11, 2006
Mondays are hard. You deserve a beer for actually making it to work today. Since I can't make it, someone should enjoy this opportunity.
The 75th Street Brewery is holding a Sneak Peak Preview Party TONIGHT for their new seasonal brew, XXX-Mas Ale. 75th Street propaganda says that XXX-Mas Ale has a warm mahogany color and is brewed with five different spices. It has a malty-sweet taste and is a winter warmer at 7.2% alcohol. XXX-Mas Ale will be available for good on Friday, December 15th after 5 pm. So even if you don't make it today, you can have a glass starting Friday. (That's when I'll be there, after completing my shopping, on my day off. Yeah.)
75th Street Brewery
520 West 75th Street
Kansas City, MO 64114
Sunday, December 03, 2006
I have a gross, nasty, annoying cold. I have had a cold for a week and a half. I picked it up in Vegas, which just sounds disgusting. I'm living on pseudoephedrine, cough drops and Airborne. I can't taste anything. I needed to whine about it for a moment. Thanks.
Monday, November 13, 2006
Are we on the flip side yet? I'm exhausted. One more week until we do the Vegas thing, which I am SO looking forward to, I can't even explain. Fall used to be my favorite time of year, as a kid, what with the start of school and Halloween and my birthday. In high school and college it meant crunchy walks and football games. Now it means bagging 60+ bags of leaves and wishing it wouldn't rain again so I could paint the porch. Ah, adulthood. On the plus side, our kitchen is awesome. So awesome. I think I am going to have to learn to actually cook now. Baking and fixing dinner are not the same as really knowing how to cook. When things are happier, we'll have a party of some sort. Post-Thanksgiving, pre-holiday, perhaps? Dark beverages, fattening food, and the like.
Monday, October 30, 2006
My father-in-law and step-mom-in-law gave me beer for my birthday. A whole lot of beer. This beer. Because they had read my review. How crazy is that? I laughed and laughed. And I drank one last night. So lovely.
Thursday, October 26, 2006
Tuesday, October 24, 2006
The Husband has been traveling a lot. Like gone all week, every week. And I've been working late. (It is fall, after all. The life of a media chick doesn't change that dramatically.) Add to that the fact that the Husband's 92 year old grandma is in the ICU, my mom comes to visit on Friday, my house is a wreck, the contractors will actually be destroying the kitchen AND bathroom on Halloween, the day before my 30th birthday, and well, I guess I am trying to say that I've been a little busy. So I haven't been drinking well. But I stopped by Batson Mission Liquor on my way home, and found out that they sell good beer, by the bottle, right up by the register. Tons and tons of cool beers. So if one wanted to try one Chimay, for example, one could. I dig it. I plan to return to grab a selection. Like, maybe in November. See ya on the flip side!
Saturday, October 14, 2006
Too many glasses of wine is typical with an expensive dinner. Ti many martoonis is ok when having a chicks night out. And a thick, dark, micro-brewed beer or four is cool when you can just chill. But some evenings call for something light, thin, not too alcoholic, and above all, familiar. I HATE getting hangovers. Every year I age, they become easier to acquire. So when I am settling in for the long haul, when I am drinking with people who drink fast and lots, I order shit beer. I have no idea how many I had last night. Lots. But I woke up feeling just fine. The other options spell trouble for me.
Wine drunk is fast, I get stupid, and I get hungover in the morning.
Gin also gives me a headache, usually before I even get to sleep.
Rum, tequila and whiskey drunks make me believe that I am always right.
Good beer makes my stomach churn & burn after too many. And I get full.
I think of excellent beer like, say, a good milkshake. I can absolutely LOVE a good milkshake, but it isn't appropriate for every time of day, or every place I go. Sometimes I just want an iced tea. I don't LOVE iced tea, but it has a purpose.
On some nights, I just know that there will be too many drinks going down the hatch, and depending on the company, or my plans for the following day, I plan my drinking accordingly. Shit beer is cheap. (Or at least cheaper than multiple cocktails.) It isn't heavy, I can keep myself from getting out of hand, and I know that if I go home at 2 am after drinking too many, I won't wake up feeling like a Mac truck ran me over.
So I say thanks to the makers of macro, light, tasteless, watery lagers. You made my morning not suck. And yes, I know what you are thinking. Shut up.
Tuesday, October 10, 2006
I haven't seen much of The Husband lately. We've both been a little busy. I've been out of town when he is around, and he's out of town or in town and working 15 hour days when I am home. Saturday we were both in town on the same day, so went out for beer. We were both so tired that we didn't stay long, but we managed to grab the last freakin' Sam Adams Octoberfest that Tom Fooleries had in the house. They didn't expect it to go so fast, the bartender said. Not so fast? Duh. I love this stuff.
This beer ours a redish/orange brown with a white head. The smell is mostly of malt and almost sweet. The flavor is rich and bold and is of mostly malt, with hardly any hops to be found. It has a great balance of flavor and carbonation. It is very smooth, medium body but the beer has a thick flavor. It has a long, lingering aftertaste that some sweet notes that just add to the character. I wish I could get it all year round.
Monday, September 25, 2006
A friend of mine sent me a link to this last week, thinking that she had trumped me. “I bet you never had this beer!” Sorry, girlie, you can’t trump the beer girl. But really, I have to credit my youngest brother for introducing this one to me.
The label is all about Monty Python, stating that it is tempered over burning witches. If you are as dorky as me and most of my family, this is enough to make you buy it, regardless of taste.
BEDEVERE: What makes you think she is a witch?
VILLAGER #1: Well, she turned me into a newt.
BEDEVERE: A newt?
VILLAGER #1: I got better.
VILLAGER #2: Burn her anyway!
VILLAGER #1: Burn!
CROWD: Burn her! Burn! Burn her!...
Thankfully, it tastes pretty darn good, no matter your opinion of Monty Python. This is solid example of an English style pale ale. The English pale ale can be traced back to the city of Burton-upon-Trent, a city with an abundance of rich hard water. This hard water helps with the clarity as well as enhancing the hop bitterness. This ale can be from golden to reddish amber in color with generally a good head retention. A mix of fruity, hoppy, earthy, buttery and malty aromas and flavors can be found. Typically all ingredients are English.
This is a very drinkable beer, with enough character to be interesting, but not so complex as to remind you to drink it slowly. It is a copper colored ale, that pours with a frothy white head. It is a very balanced malt/hop combo, in my opinion, and has a very welcome snap, almost peppery. My husband’s exact words after taking a sip were, “Ah, fall beer! It is almost October, isn’t it?”
If you don’t like it, you can just go cut down the largest tree in the forest. With a HERRING.
Tuesday, September 19, 2006
I am starting to love the beer podcast. Is it just me?
I saw an article yesterday, and it got me thinking about how Coors has a strange stable of beers. They produce all of the following:
Coors/Coors Light/Coors Extra Gold Lager
Keystone/Keystone Light/Keystone Ice
Killian's Irish Red
Zima (in 5 flavors)
Blue Moon (Belgian White & Pumpkin)
Winterfest (limited, seasonal)
So for the most part, they do cheap, light beer, targeted to the masses, who plan to drink a lot of beer, probably in a can, maybe while standing in a driveway. Right? Oh, and Zima for the girls who don't like beer. Because who drinks wine coolers these days, anyway?
The seasonal Winterfest is likely brewed to attempt to win awards and justify a handcrafted claim on anything they sell. And that's cool. But Killian's and Blue Moon are the odd balls, requiring completely flipped marketing and support. Coors Light or Keystone drinkers are not microbrew drinkers, but microbrew drinkers don't drink Blue Moon and Killian's. Which means they have to walk a fine line down the middle of the road. And the middle of the road is never a FUN! EXCITING! place to be.
Killian's has an identity crisis, being a dark beer brewed by a macro brewer domestically, but with a faux Irish heritage in the name. Coors will probably continue to postion it as a microbrew in order to justify higher price tags, but it could be a stand out at the lower end of the cooler.
BeerAdvocate reviewers were disappointed with it's super-filtered, clear appearance, quickly dissapating head and sweet aftertaste. Regardless of packaging or shelf positioning it may recieve, it is plain to the real beer snobs that this stuff is mass produced in the same way that Coors is done. My absolute favorite review comment was, “The 'exotic' beer you can find at your local dive bar when only other choices are Bud and Bud Light.” He followed this up with this, "Also, if being consumed at that same dive bar, be prepared to get crap from your macrobrew drinking pals or old college roommate about being a “Beer Yuppie”… (Don't feel bad for them, they have NO idea what real beer is.)"
You know I bounce back & forth from beer snob to crap-beer-lover, so some days this is fine for me, and others, not so much. It's kind of like everything else in life. Sometimes I like oatmeal, sometimes I don't. But fall is coming. The temperature is dropping, leaves are blowing, and I am remembering how much I love wearing hoodie sweatshirts. Thick dark beer happens to also represent my favorite season of all, so I suspect the reviews will get darker, as do the days.
Friday, September 15, 2006
Big Shot Bob posted this on his blog and I found it (and him) thru our trusty friend Google. I had to be a fan of anyone who names himself Big Shot, but really, it's all about the beer, and I like the info. Stolen directly from his blog...
10 reasons beer is better than wine
Wine's brief moment of glory in the sunshine of the Gallup Poll is done. After inexplicably tying beer last year as America's drink of choice and exciting the napkin-waving emotions of newspaper food editors across the nation, wine has slipped back into its proper subservient place.In the annual Gallup booze poll for 2006, beer reigns supreme once again – the first choice of 41 percent of Americans – and continues to be the biggest seller in volume and dollar sales, accounting for almost 60 percent of all booze sales. Anyone want to take bets on how fast the newspapers won't be to report this crisp, hoppy smack to the merlot-hole?In celebration, a list of reasons why beer is better than wine.
If you drink beer from the bottle instead of pouring it into a glass first, you’re just a guy. If you’re necking a bottle of wine – doesn’t matter how expensive it is, doesn’t matter how "exquisite" it is – you’re a drunk. Why do you think they call them “winos”?
Beer’s cheaper. Don’t tell me that’s not a good reason. You can’t pay much more than $25 for a single bottle of beer, maybe $40 in a good restaurant, and that’s going to be a big bottle of some rare Belgian specialty that’s so good your toes will curl. You can easily get two glasses of exceptional beer for under $15 anywhere. A $40 bottle of wine in a restaurant? At best it’s drinkable, but it will probably peel the paint off the walls when the waiter unscrews the cap. Wine is so stupid pricey it can even cost you your job.
Germans make beer; the French make wine.
People know beer’s good without having to be convinced of it by some snot with a wine column. Easy to figure this one out: What do more people start on, beer or wine? Beer tastes like bread and spices and snappy citrus zest and a hundred other things, depending on how it’s made. Wine? On first taste, good wine tastes like fruit gone bad. You need someone to explain to you what it is about wine that’s actually pretty good. Because it is, I’ll admit it, but … it took me a while of wanting to like it before I did.
Beer makes you sing AC/DC. Wine makes you sing opera.
Beer comes in smaller bottles; opening one is an easier decision. That seems like a trivial thing, but wine marketers are pushing smaller bottles lately. Smaller bottles cost less and there’s not as much in them, so people will make the decision to buy wine more easily. Beer’s already there. And we’ve got the whole draft thing, too. Point to beer.
Five percent of wine corks are undetectably bad and turn the wine in the bottle to crap. That’s why the waiter will give you the cork to sniff – or he did until too many ignorant people made fun of the practice. But that’s not the real reason that makes beer better than wine. That’s because even if a bottle of wine is corked, most people will drink it anyway, because they know wine’s not supposed to taste "good." Beer doesn’t usually go bad, but when it does, it turns skunky or sour or has floaters. This is nature’s way of letting you know that the beer is not good. Thanks, nature!
Wine drinkers always go on about vintages and great years and wines of the past. Hey, too bad for them. Vintages run out; the brewer can almost always make more beer that’s just as good as the one you loved.
Beer goes better with barbecue. And Thai. And ham. And cheese. And salads. And sausage. And bread. And crabs. And tomatoes. And waffles. And so on. In fact, if you read most wine books, there are a lot of foods an honest wine writer will admit just don't go well with any kind of wine. You can always tell when beer goes better with a food than wine does, because there’s an easy test. Ask a wine expert what wine goes best with the food. If they say “Riesling” or “Gewürztraminer,” beer tastes better than wine with that dish.
Beer is a much more direct drink: When a brewer wants beer to taste like fruit … he adds fruit. If he wants it to taste like smoke, he smokes some malt – with real smoke – and he adds that. Winemakers get different flavors by adding suggestions, imagination and hints: “You’ll taste smoke and hints of fresh herbs, with a flinty, mineral backsplash of firmness.” And if you don’t, goes the unspoken subtext, you’re stupid. Surprise, surprise – everyone says, “Yeah, I can really taste the herbs! Fresh herbs, wow!”
I found this because I was trying to decide what beer I would be having with spicy Thai noodles tonight. I still haven't decided
Thursday, September 07, 2006
I have a couple of friends who are obsessed with Blue Moon. It is one thing to always order the same thing where ever you go. (Ahem. Not unlike the total poser who writes this and orders a Miller Lite most of the time.) But to only go places that serve Blue Moon? That's a super fan.
Blue Moon is a Belgian White beer. What a Belgian White beer? BeerAdvocate says that it is:
A Belgian Style ale that's very pale and cloudy in appearance due it being unfiltered and the high level of wheat, and sometimes oats, that's used in the mash. Always spiced, generally with coriander, orange peel and other odd ball spices or herbs in the back ground. The crispness and slight twang comes from the wheat and the lively level of carbonation. This is one style that many brewers in the US have taken a liking to and have done a very good job of staying to style. Sometimes served with a lemon, but if you truly want to enjoy the untainted subtleties of this style you'll ask for yours without one.
It is manufactured by the macro-brewer, Coors. Beer snobs find this horrifying. The assumption is that anything mass produced by the big dudes must be watered down, middle of the road, boring stuff for the unwashed. I think it just comes down to your own personal beer snobbery. I love a good beer, but then again I love almost all beer, so I think this is pretty good. Does another, small brewery make a better, more interesting White Belgian? Absolutely! But that isn’t available everywhere, is it?
When you pour the beer into a pint glass, it shows maybe a ½ inch white head that dissipates quickly. There isn’t any of that fancy lacing sticking around the sides of the glass like you get with thicker beers. It appears cloudy, and has a light yellow color. It smells like citrus, oranges, maybe coriander? It is very mild, in both smell and taste. Everyone drinks this with a slice or orange, and it isn’t unlike the more common lemon/wheat beer combo. It just works. It is fruity, light, and often called a summer beer. Translate: chick beer.
Monday, August 21, 2006
I DVR'd the HBO stuff - now I have something to watch tonight. Last night The Husband & I went on a Sunday night date for overpriced raw fish and beer. It's ok that it was overpriced, because we factor in the added value of free entertainment. We people watch. And not really in a smooth or unobtrusive way, either. The martini-swilling, faux-society-set are not quite as intelligent, well-spoken or entertaining as Al Swearingen and crew, but it was still worth the price of admission. Although I really would have preferred to have been ready for this steamroller Monday when I crawled out of bed. Don't Mondays at the end of summertime after a night with beer always feel like steamrollers?
Wednesday, August 16, 2006
Doesn't this look like one of the stupidest movies, ummm, ever? Even the website is borderline retarded. It makes disgusting little farty noises when you select different areas. I'll probably see the movie, at some point, but I still have 100 free movie passes I haven't used and will probably expire before I drag myself to a theater.
Tuesday, August 08, 2006
Wednesday, August 02, 2006
We had a party two weekends ago, to celebrate the new deck and The Husband's b-day. We bought volumes of beer, and some people made some comments about the state of our fridge. Primarily the fact that it contained no food, a few condiments, and lots and lots and lots of beer. We also had buckets of ice full of beer on the deck. We had a bit leftover, but it's been going quickly. Tonight will contain a trip to the liquor store. Sure, we have tequila and rum and vodka and mixers. But I am running out of beer. I am thinking about a novelty label like Black Sheep's Holy Grail, or maybe Bell's Oberon summer ale. Whatever it is, I need it to be kept really really cold. Weather.com says that at 6 pm, it will still be 93 degrees, and feel like 98. Better than yesterday - it was still 106 at 7 pm.
Friday, July 14, 2006
A beer sort of girl should have a sort of Oktoberfest, don't you think? I'm planning a party. In the Sosenhausen Biergarten. That is now the name of my backyard. October is a long time to wait, but it also means I'll have a lot of time to prepare. And get the patio stones out of my imagination and into the area of the yard that I refer to as the mudpit. Start making your suggestions for bier now. You know you want to be invited.
Monday, July 10, 2006
Minus the pool. No chlorine in my eyes. But the screened porch and deck combo that I have been going on and on about, if only in my head, are almost complete. A ceiling fan spinning over my very own caged enclosure while I wait lazily for another beer to materialize magically. I know it is brought by The Keeper, but I can pretend whatever I want. It's my zoo, and the only one who ever stares from the other side of the cage is the neighbor's kid.
Thursday, July 06, 2006
The 4 day weekend was perfect, completely relaxing and beer filled. Ahhh. So lazy.
Tonight I am going to happy hour at a wine bar. A lovely wine bar. JP's Wine Bar. A place where I drank $13 glasses of wine that I couldn't pronounce BEFORE I consumed them, never mind after. Tonight, I plan to delve into their beer menu. Any place that sells Chimay, Delirium Tremens, Nostradamus and Rogue Shakespeare Stout is a bar for me.
Friday, June 30, 2006
I love summer holiday weekends. BBQs, things exploding, bug spray and sunscreen. And beer. Frosty beer bottles plucked from the big metal ice bucket that lives on a deck. That sounds like it is a beer tree or something. Hmm, beer tree.
So anyway, I am actually making a list of beers I want to drink this weekend. Beers that go with hamburgers, spicy BBQ, lots of friends, and that are perfect for kicking back in a screened porch, doing the Sunday crossword puzzle with a ceiling fan lazily spinning overhead. (I don't do soduku.)
So without much further ado, here is the 2006 Fourth of July Weekend Beer Girl List:
Sam Adams Light
Spaten Premium Lager
Boulevard Unfiltered Wheat (with a lemon wedge, please)
Shiner Summer Stock
Thursday, June 22, 2006
I would link to this, but I lost my password for my online subscription, so for being difficult, the WSJ doesn't get a link.
Anheuser-Busch Considers Expanding Beyond Beer
The Wall Street Journal
Market forces are leading giant beer marketer Anheuser-Busch to consider moving beyond its core product offerings and into other alcoholic beverages. Earlier this month, A-B president August Busch IV acknowledged beer's sliding market share and said, "If this trend continues, we at Anheuser-Busch will have to re-evaluate our business model going forward in terms of expanding beyond beer and broadening our position within the total alcohol industry." His words caught many experts off guard, even though the company has already taken several small steps and formed alliances geared toward expanding its product portfolio. "I think a lot of people were surprised by it," said Lynn M. Walding, president of the National Conference of State Liquor Administrators and administrator of the Iowa Alcoholic Beverages Division, who was present at Mr. Busch's speech. "While [Anheuser] has been testing the mixed-drink market as of late, Mr. Busch's remarks suggest that greater inroads into the spirits category can be expected in the not-too-distant future." It is unknown what form Anheuser's interest in the liquor industry could take. One possibility is a joint venture or partnership. Anheuser already has its relationship with Bacardi, which recently acquired the upscale Grey Goose vodka line. Another frequently mentioned possibility is Louisville-based Brown-Forman Corp., maker of Jack Daniel's whiskey.
There's more there, but I can't get to it right now. But I did find this little nugget on Sacbee.com 's Food section in May, stating that beer sales are at half of their peak. I'm saddened by this. I can't help it.
Monday, June 19, 2006
So, some dudes here are starting a brew club. They are committing to brewing their own beer, and sharing. Amongst each other. They get boxes in the mail of tempting and delicious items like chocolate malts and whole hops. And I feel like someone's little sister for a minute, whining "me toooooo, meee tooooo!" in my head. Because I LOVE beer. I love hops. I love malts. I love cloudy batches of dark brews made with, "something new we tried." I loved the grainy, earthy smells of barley and hops and malts, wafting from a giant kettle behind the bar when Dave's Brewpub still existed. I could totally get into brewing my own beer. But then I'd have to go out & buy all the goodies & spend time obsessing & obsessing. And then I thought that it might cut into the 40+ hours I put in at work, the un-counted hours I put into my Husband's company, the remodeling projects & parades of contractors that I have going on at home, et cetera. Nevermind all the time I like to set aside to enjoy drinking beer. So I just hope they let me be a taste tester.
Monday, June 12, 2006
Dads Saluted in Beer Industry Promo Effort
June 09, 2006 NEW YORK – The Anheuser-Busch-backed beer support group, "Here's to Beer," has rolled out another series of promotional spots, this time saluting the bond between fathers and their children. The new TV spot features award-winning broadcaster Joe Buck reminiscing about his father, legendary Hall-of-Fame broadcaster Jack Buck. The ad combines commentary from Joe Buck interspersed with historical footage and Buck family photos. Creative is by St. Louis-based Waylon, and the spot was produced by Park Productions. The ad will air throughout June on both broadcast and cable during high-profile sporting events including the World Cup, U.S. Open, Stanley Cup finals, NBA Finals and select MLB games. The trade group will also run a special print version of the ad in USA Today on Friday, June 16, in honor of Father's Day. "Getting together for a beer is a great way for fathers and their adult sons and daughters to celebrate the day, share stories and create new memories that will last a lifetime," Bob Lachky, evp-global industry development, Anheuser-Busch, said in a statement. "These new ads are a unique way to honor fathers and convey beer's place in family celebrations." In conjunction with the ads, "Here's To Beer" is hosting a consumer contest called "Who Would You Have a Beer With?" at HeresToBeer.com. In the first phase of the contest, entrants nominated anyone—famous or unknown—and provided 50 words or less to make their case. Five finalists will be selected to receive a video camera to record their stories, which will be posted on the Web site. Beginning July 24, consumers can visit HeresToBeer.com to vote on their favorite video. The creator of the winning video will receive a trip for four to the ultimate destination for beer lovers, Oktoberfest in Munich, Germany.
Monday, June 05, 2006
The Husband's company open house is this Thursday. We went shopping this weekend for the stuff that doesn't require constant refrigeration, including wine & beer. It was a case of "two for the party, one for home." On pretty much everything. Good times. But even after all of those purchases, what did I end up drinking last night? Bacardi and cola. Because they get the job done.
Thursday, June 01, 2006
Tuesday, May 23, 2006
I'm going to O'Dowd's tonight, because those out of towners always think it's a good idea. Yeah, take me out and ply me with thick beer and a boxty. You know how to soften a gal up, don't ya? Happy Tuesday to me!
Thursday, May 18, 2006
Last night I had a Fat Tire. I haven't had Fat Tire in ages. I used to adore it. Back in my early beer snob days in college. I even have Fat Tire pint glasses in my cabinets at home. I didn't love it last night. *sigh* It felt like going back to see the town where you grew up, and realizing how small and run down and dirty everything looks. Is it that you didn't know better before? Is it that things have changed in your absence? Who knows why these things happen. Perhaps we have grown apart. Perhaps my love of browns and dark porters have ruined this amber ale for me. Perhaps we will meet another time and I will be smitten all over again.
The New Belgium propaganda page says this about Fat Tire:
Like the ageless delight of pedaling a bicycle, Fat Tire Amber Ale's appeal is in its feat of balance: Toasty malt flavors (sorta like biscuits just pulled from the oven) coasting in equilibrium with crisp hoppiness. Delicious stability - in the world of sometimes-precarious beer flavors – is perhaps what prompted one consumer who wrote us to say, "this beer just makes you smile."
I guess I am more of a fan of pronounced hoppiness now. There is still a bit of a bite to Fat Tire, but the "stability" of the hops and malts that they refer to seems more "middle of the road" than "delicious." Just my 2 cents.
Tuesday, May 16, 2006
This story caught my eye. Jude's Barbershop in Grand Rapids, MI is in trouble for providing a complimentary beer with haircuts. Jude's owners claim the practice of offering alcoholic beverages at no charge to customers is common in the hair and beauty industry. And it IS! Women get offered a glass of bubbly when they go to get a pedicure almost anywhere. Why can't a guy have a beer with his haircut? Just because the poor, deprived men of the Grand Rapids city council haven't had the pleasure doesn't mean that it is a BAD idea!
There is a new rockabilly retro hot rod hair salon in my town called Chop Tops. The whole idea cracks me up. The hairstylists wear retro duds, the walls are covered in pinups, the place has a glam-garage feel, and of course, beer in included in the price of a cut. I think that it is brilliant. If I ever decide to reclaim my bangs, I will go there to do it.
Tuesday, March 14, 2006
This is NOT a song title. It is a lyric. I've grown tired of titles. It's my blog, my rules.
CaffeineGoddess already posted this, but I love it. Clicky clicky. It reminded me not to forget who I am. Because dammit, I am a beer sort of girl. I had skipped out on mas drinking con addies tonight. Sent The Husband as my representative. Decided to be all responsible and spent an hour working out instead. Amazing how spending time on gym & health food accounts will make you want to stay in shape, ya know? But now I am bored, alone and drinking Irish Ale with The Dog. I've already done some homework, called my mom, my dad, my sister-in-law AND my friends who are expecting a baby this week, & now am studiously avoiding doing any actual cleaning of the house. So to pass the time, I became a member of this. Becoming an actual priest costs money, but you get a lovely paper certificate to prove it.
Obvious topic o' the week: Friday is St. Patrick's Day. I'm Irish, I'm a beer sort of girl, and yes, I am taking a half day on Friday. Even though it is the 2nd worst amateur drinking holiday ever. (Topped only by New Year's Eve.) Don't drive anywhere on amateur drinking holidays. Even if the hardest thing you drink is apple juice. End public service announcement.
Posted by a beer sort of girl at 6:19 PM
Monday, January 23, 2006
My two favorite subjects, together, in one CNNMoney Article.
Basically, beer needs a PR push, and Anheuser-Busch thinks that advertising is the answer. Cuz you know, wehn you gotta SELL something, you SELL it, right? My favorite quote from this article:
"Spirits are perceived as affordable luxury," said Ozgo. "People are more careful with their spending today. Maybe they can't buy a $40,000 BMW but they're willing to buy a good $60 to $70 bottle of Scotch. You don't get that kind of trading-up feeling with beer."
Friday, January 06, 2006
I know that I have been advocating a lot of dark beers lately, and it hasn't connected with all of you. Too many girly drinkers reading this blog, I suppose. So, ladies, tonight I bring you something most chicks should love. A shandy! A who? A shandy. Shandy is the shortened name of shandygaff, which is really a cocktail made with beer, or more specifically an ale. In some places in Europe, they add lemonade. In the Caribbean, they add ginger ale. I once overheard some dude who at an Irish pub tell the bartender it should be made with Sprite or 7up. The bartender didn't agree. Whatever you add, you should add half parts beer and half parts mixer. How's THAT for a girly drink?! It's like a wine spritzer, but made with beer.
My favorite is a ginger shandy, which a brewpub near me creates. It is a ginger beer, which is then mixed with something lemony and sweet. It is a very light, citrusy, summery beer. Chug-a-lug! You'll have to drink twice as much to keep up.