Monday, January 23, 2006

That's All

My two favorite subjects, together, in one CNNMoney Article.

Basically, beer needs a PR push, and Anheuser-Busch thinks that advertising is the answer. Cuz you know, wehn you gotta SELL something, you SELL it, right? My favorite quote from this article:

"Spirits are perceived as affordable luxury," said Ozgo. "People are more careful with their spending today. Maybe they can't buy a $40,000 BMW but they're willing to buy a good $60 to $70 bottle of Scotch. You don't get that kind of trading-up feeling with beer."