Monday, November 09, 2009

How cute are they?

As the jobless rate climbed toward 10 percent this summer, Erica Shea and Stephen Valand, quit their advertising jobs, took $10,000 in personal savings and started selling their 1-gallon home brew beer kits from a stand at the Brooklyn Flea Market, testing the theory that beer is recession proof...

Personal commentary: they worked in advertising, live in Brooklyn, and in a crappy economy the QUIT their jobs to do THIS?!

...Valand said in September online sales through their website - www. - surpassed in-person sales at the market for the first time and the couple would like to drive more traffic there, but know that entails a major revamp of the site. In addition Shea said they are also looking to get the kits into retail stores in time for the Christmas rush. That will likely entail hiring more people to do the packaging to free up their time to devote to marketing the product better.

"Our challenges as we continue to grow the business are time and space. There's only so many hours in a day that you can be doing things and there are so many ideas that come up that we really want to pursue, but ultimately there are two of us and we get tired."


Can I order a kit from KC to send to someone in Brooklyn? Heh. Guess what my brother & sister in law are getting for this holiday? They'll be thrilled, I am sure. Especially when they find out that brewing inside makes the kitchen smell like dog food.