Good, Fast or Cheap - you can only pick 2

I've read roughly one million articles on how people are changing their consumer behaviors based on the crappy economy, but this one takes the cake. According to The Australian, BEER drinkers feeling the pinch of the economic downturn are engaging in their own form of supply-chain simplification and saving money by brewing at home.

Really? My assumption was that brewing would probably be more expensive, and at least in my case, of debatable quality. Or inconsistent at the very least, in the beginning.