Reports are out that Coors Light has surpassed Miller Light to be the number 3 bestselling beer in the US, behind Bug Light & Budweiser. One of those stories can be found here. Coors latest marketing messaging sticks to one point, only that it should be VERY COLD. (I agree. Kills the taste.) What is funny is that Miller and Coors are supposed to be helping each other, being owned by the same company nowadays. Looks more like sibling rivalry. Clip of the info below:
Miller Lite's sales last year totaled 17.7 million barrels, down from 18.35 million barrels in 2007, according to trade publication Beer Marketer's Insights. Meanwhile, Coors Light's sales increased 2.6%, to 17.75 million barrels compared to 17.3 million barrels.
Coors Light and Miller Lite are the nation's No. 3 and No. 4 brands. The top selling brands are Bud Light, at 42 million barrels, up 0.1%, and Budweiser, at 23.1 million barrels, down 6.1%. Rounding out the top 10 are Natural Light, Corona Extra, Busch Light, Busch, High Life and Heineken.
Overall U.S. beer sales increased 0.5% in 2008.