Great Taste, Less Filling

MillerCoors is bringing back the classic “Great Taste, Less Filling” advertising tagline for Miller Lite. “Research has shown the two factors that matter the most to mainstream light beer drinkers are taste and refreshment,” MillerCoors said on Tuesday in a message to distributors.

-- ripped directly from MillerCoors' BrewBlog

The quiz question for you, dear readers, is this.

If Miller Lite = Great Taste, then Coors Light = ___________?