It's HOT outside. You need a pool!

Because I am a dork, I captured the above screen shot. Because I am an interactive media nerd, I thought it was nice to see weather-triggered messaging used for something beyond tires, collision repair and allergy med companies . And because I am a beer fanatic, it kind of made me laugh. When I see that is going to be over near 100, or feel like over 100, the last thing I want to think about is beer. Even me! And I drink a lot of it! I know it is the whole angle of Miller Chill (refreshing, tropical vacation beer) and maybe this strikes a chord with the kind of people who drink beer outside when it is over 100 degrees. All it makes me think of is dehydration. I guess it really is true - I'm not in my twenties anymore.

Sorry for the lack of Watson's references to justify the title. It just keeps popping into my head.