Monday, September 14, 2009

Stay Classy

Some think this "viral" campaign by Bud Light for the Bud Light Lime cans is clever or funny. It's not. Not clever. Not funny. Not entertaining. I like dude-rtising. I think the majority of ads targeted to men are funny. Bud Light ads were always funny on the verge of stupid, but this is just flat out retarded. If you had dropped in a line about getting it in the can ONCE, that could have been funny. Repeated over and over, it's not. I think Jonathan over at the Pitch got it right - it 100% reminds me of the movie Idiocracy.

"The years passed, mankind became stupider at a frightening rate. Some had high hopes the genetic engineering would correct this trend in evolution, but sadly the greatest minds and resources were focused on conquering hair loss and prolonging erections. "