Wednesday, July 16, 2008

MillerCoors keeps a beer blog

And it all about beer industry news. It can be found here.

Today's news is that Bud Light Lime is the top growth brand in supermarkets during the first half of the year, according to beer sales statistics from Nielsen. (Yes, that says supermarkets, meaning that this doesn't necessarily account for TOTAL sales. In some states, you can ONLY buy beer at supermarkets, while in others you cannot at all. SO the kind of people that pick up beer at the grocery store, tend to like Bud Light Lime. I don't buy beer at the grocery store, but I AM a fan of Bud Light Lime.)

The new lime line extension -- (which follows MillerCoors is quick to note debuted WELL after Miller Chill) -- moved nearly 1 million cases in the period ended June 28, according to beer market analysis from Nielsen. What makes that more impressive is that Bud Light Lime didn’t hit the market until late April.

Overall, A-B placed nine brands among the fastest growing brands in the first half of the year. Besides Bud Light Lime they were: Michelob Ultra (5), Busch Light (6), Land Shark Lager (7), Bud Light Clamato (8), Michelob Golden Draft Light (12), Bacardi Silver (16), Bud Clamato (17) and Busch (19).

MillerCoors placed seven brands on the list, including three of the top five. They are: Coors Light (2), Keystone Light (3), Miller Chill (4), Blue Moon seasonals (5), Blue Moon Belgian White Ale (13), Coors Banquet (14) and Miller Genuine Draft Light (24).

Mexican imports had a strong showing: Tecate Light (18), Tecate (20), Modelo Especial (22), Coronita Extra (23) and Dos Equis (25).

Other brands on the top 25 include: Yuengling (10), Stella Artois (11), Heineken Premium Light (15) and Samuel Adams seasonal (21).

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