Monday, April 30, 2007

Its Fruity!

You'll have to try them for yourselves. I've realized that I am a strict no-fruit-in-my-beer-sort-of-girl.

Anheuser-Busch last week unveiled “fruity“ pilsners as the latest brews in its Michelob family. The debut comes as the summer grilling season is set to get underway, coinciding with the top selling season for alcohol.

The beers are “light and refreshing with a subtle hint of real fruit,” the company said.
The new beverages come in three flavors: Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit.

"Adults who live an active lifestyle will appreciate the subtle fruit flavors and light effervescence found in these beers," said Jill Vaughn, Anheuser-Busch brewmaster. "Michelob Ultra Fruit Infused beers are perfectly balanced and best enjoyed when paired with bold ethnic dishes and lighter fare such as grilled chicken."

"Anheuser-Busch has had great success with Michelob Ultra and Michelob Ultra Amber and we wanted to provide consumers with a refreshing summertime offering," said Eduardo Pereda, director of Michelob Family, Anheuser-Busch, in a statement.

The brews are now available through Labor Day in grocery and convenience stores in 12-bottle variety packs or single-flavor six-packs.