Tuesday, March 27, 2007

Miller should call me

Can you say ouch? The poor CMO at Miller. That's cold.

When Crispin Porter & Bogusky President Jeff Hicks called Miller's CMO Randy Ransom to quit the brewer's advertising account last week, a surprised Mr. Ransom tried to talk the agency president out of resigning. "Is there anything we can do to stop this?" he asked. Mr. Hicks replied that he'd already issued a press release.

And now the marketing dept of SABMiller has to face distributors in Vegas without an agency, an ad strategy, or clever TV creative to get them excited about the brand, headed into peak beer sales season. I don't envy that.

They should give BARKLEY a call. That would be the coolest.